Throwback: When Cool Embrace Made Headlines in the Shropshire Star

It feels like only yesterday that Cool Embrace featured in the Shropshire Star, marking a major milestone for the company—and for everyone dealing with sleepless nights, night sweats, and the struggle to keep cool. Looking back on that moment helps us appreciate how far we’ve come—and how much impact one idea can really have.

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The Eureka Moment

In August 2023, the Shropshire Star ran a piece titled “‘Eureka moment’ leads to Shropshire businessman’s revolutionary invention to tackle sleepless nights.” It told the inspiring story Steve Rawlings, the inventor behind Cool Embrace, and how deeply personal circumstances led to the conception of something that would go on to help many.

Here are the key highlights from the Shropshire Star article

• The article featured Cool Embrace’s patented intra-blanket material, designed to continuously wick away moisture and dissipate heat, helping sleepers stay more comfortable.
• It wasn’t just innovation for innovation’s sake. Steve’s motivation was deeply personal—helping Lisa, whose condition led to early-onset menopause effects and intense night sweats. That purpose has defined our mission from day one.
• The article also explored how Cool Embrace could be a game-changer for many: people going through menopause, those with medical conditions affecting temperature regulation, or anyone suffering from night sweats who just wants a better night’s sleep.
• The story drew attention not just locally but more broadly, inviting people to recognise that there are real, tangible solutions to what can seem like a private struggle.

Seeing our story reach readers in the Shropshire Star gave us affirmation that what we were doing mattered—and that we weren’t alone. It reinforced our commitment to ensuring each Cool Embrace product delivers real comfort.

We want to say thank you—to Shropshire Star for helping share our story; to those early customers who believed in Cool Embrace; to everybody who has reached out with feedback, ideas or just support. It is your stories that drive us. What started with a personal need has grown into a mission: helping people everywhere sleep better, free from the discomfort of night sweats.

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Here’s to many more nights of rest, comfort, and cool embrace.

Read the full article here